Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck
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| Google books | books.google.com |
|---|---|
| Originally published | 2008 |
| Authors | Dan Heath |
| Chip Heath | |
| Genres | Self-help Book |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2239958 |
About Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? . . .