Social Marketing
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1989 |
| Authors | Ned Roberto |
| Philip Kotler | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2918124 |
About Social Marketing
Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. . . .
