Ten Deadly Marketing Sins
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | April 2, 2004 |
| Authors | Philip Kotler |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2306058 |
About Ten Deadly Marketing Sins
In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common -- and most damaging -- mistakes marketers make, and how you can dodge them. . . .