Roderick J. Brodie
| Use attributes for filter ! | |
| Affiliations | University Of Auckland |
|---|---|
| Interests | Branding And Relationships |
| Service Management And Engagement | |
| Theorizing In Marketing | |
| Co authors | Linda D. Hollebeek |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3408681 |
About Roderick J. Brodie
Roderick J Brodie (PhD) is Professor in the Department of Marketing at the University of Auckland of Business School, New Zealand. His research and teaching experience is in the areas of marketing theory, strategy, branding and service research.
