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Detlev Zwick

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AffiliationsYork University
InterestsCultural Theories Of Marketing
Sociology Of Consumption
Citations 5,424
H index 30
Date of Reg.
Date of Upd.
ID3408682
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About Detlev Zwick


Detlev Zwick is Associate Professor of Marketing at the Schulich School of Business, York University in Toronto, Canada, and Julien Cayla is Senior Lecturer in Marketing at the Australian School of Business and Visiting Associate Professor at Euromed Management.

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