Reputation: Realizing Value From The . . .
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| Google books | books.google.com |
|---|---|
| Originally published | 1996 |
| Authors | Charles Fombrun |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1994737 |
About Reputation: Realizing Value From The . . .
"Examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U. S. business schools, compete for prestige and achieve celebrity. . . .