Public Relations Metrics: Research And Evaluation
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| Google books | books.google.com |
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| Originally published | May 28, 2008 |
| Editors | Ana Tkalac Verčič |
| Betteke van Ruler | |
| Dejan Verčič | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2008593 |
About Public Relations Metrics: Research And Evaluation
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. . . .