Effective Public Relations photograph

Effective Public Relations

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Originally published 1952
Authors Scott Cutlip
Glen M. Broom
Allen H. Center
Reviews www.amazon.com.tr
Published 1952
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Wholepage author cardGlen M. BroomWriter
Date of Reg.
Date of Upd.
ID2071427
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About Effective Public Relations


Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".

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