Neil H. Borden
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Death | 45 years ago |
| Date of birth | December 7,1895 |
| Zodiac sign | Sagittarius |
| Born | Boulder |
| Colorado | |
| United States | |
| Date of died | October 1,1980 |
| Died | Topsfield |
| Massachusetts | |
| United States | |
| Discipline | Marketing |
| Sub-discipline | Advertising |
| Notable ideas | Marketing mix |
| Books | The economic effects of advertising |
| Spous | Esther Page |
| Board member of | Harvard Business Review |
| Education | University of Colorado Boulder |
| Date of Reg. | |
| Date of Upd. | |
| ID | 764118 |
Neil H. Borden Life story
Neil Hopper Borden was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration. He coined the term "marketing mix".
