Christian Grönroos
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Age | 78 |
| Date of birth | January 16,1947 |
| Zodiac sign | Capricorn |
| Born | Helsinki |
| Finland | |
| Affiliations | Hanken School Of Economics |
| Education | Hanken School of Economics |
| Svenska normallyceum i Helsingfors | |
| Nationality | Finnish |
| Parents | Anni-Liisi of Sabel |
| Kaarle Einari | |
| Interests | Marketing |
| Date of Reg. | |
| Date of Upd. | |
| ID | 588386 |
Service Management and Marketing: Customer Management in Service Competition
Strategic Management and Marketing in the Service Sector
Service Management and Marketing: Managing the Moments of Truth in Service Competition
Service Management and Marketing: A Customer Relationship Management Approach
In Search of a New Logic for Marketing: Foundations of Contemporary Theory
From Marketing Mix to Relationship Marketing: Toward a Paradigm Shift in Marketing
An Applied Service Marketing Theory
Defining Marketing: A Market-oriented Approach
The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990's
Developing the Service Offering: A Source of Competitive Advantage
The Nature of Service Marketing
Relationship Marketing: Interaction, Dialogue and Value
Service Marketing Theory: Back to Basics
A Relationship Approach to Marketing: The Need for a New Paradigm
Economics and marketing : essays in honour of Gösta Mickwitz
The Rebirth of Modern Marketing: Six Propositions about Relationship Marketing
Service-oriented Strategies in Industrial Marketing
Service-oriented International Marketing Strategies: An Overview
Strategic Management and Marketing in the Service Sector
Service Management and Marketing: Managing the Moments of Truth in Service Competition
Service Management and Marketing: A Customer Relationship Management Approach
In Search of a New Logic for Marketing: Foundations of Contemporary Theory
From Marketing Mix to Relationship Marketing: Toward a Paradigm Shift in Marketing
An Applied Service Marketing Theory
Defining Marketing: A Market-oriented Approach
The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990's
Developing the Service Offering: A Source of Competitive Advantage
The Nature of Service Marketing
Relationship Marketing: Interaction, Dialogue and Value
Service Marketing Theory: Back to Basics
A Relationship Approach to Marketing: The Need for a New Paradigm
Economics and marketing : essays in honour of Gösta Mickwitz
The Rebirth of Modern Marketing: Six Propositions about Relationship Marketing
Service-oriented Strategies in Industrial Marketing
Service-oriented International Marketing Strategies: An Overview
Christian Grönroos Life story
Christian Grönroos is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business."
Christian Grönroos Photos
