Marketing Social Change: Changing . . .
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| Google books | books.google.com |
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| Originally published | October 5, 1995 |
| Authors | Alan Andreasen |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2109852 |
About Marketing Social Change: Changing . . .
This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. . . .