Marketing Models
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1992 |
| Authors | Gary Lilien |
| K. Sridhar Moorthy | |
| Philip Kotler | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3058209 |
About Marketing Models
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.
