Marketing Across Cultures
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| Google books | books.google.com |
|---|---|
| Originally published | September 24, 2004 |
| Authors | Fons Trompenaars |
| Peter Woolliams | |
| Preceded by | Business across cultures |
| Followed by | Managing Change Across Corporate Cultures |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2219001 |
About Marketing Across Cultures
"Topics such as market research, branding and franchising, e-marketing, strategic marketing and marketing across ethnic boundaries are all covered. . . .