Global Marketing And Advertising: Understanding Cultural Paradoxes
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| Google books | books.google.com |
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| Originally published | 1998 |
| Authors | Marieke K. de Mooij |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2247497 |
About Global Marketing And Advertising: Understanding Cultural Paradoxes
Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution. . . .
