Managing Brand Equity
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | September 9, 1991 |
| Authors | David Aaker |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2123491 |
About Managing Brand Equity
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well . . .