Making Ads Pay
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1957 |
| Authors | John Caples |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3011850 |
About Making Ads Pay
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. . . .