John Caples
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Death | 33 years ago |
| Google books | books.google.com |
| Date of birth | May 1,1900 |
| Zodiac sign | Taurus |
| Born | New York |
| United States | |
| Date of died | June 10,1990 |
| Died | Lenox Hill |
| New York | |
| United States | |
| Job | Adman |
| Books | How to make your advertising make money |
| Making ads pay | |
| Advertising Ideas: A Practical Guide to Methods that Make Advertisements Work | |
| Tested advertising methods | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1554793 |
John Caples Life story
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
John Caples Photos
