Made To Stick: Why Some Ideas Survive And . . .
| Use attributes for filter ! | |
| Originally published | January 2, 2007 |
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| Authors | Dan Heath |
| Chip Heath | |
| Genres | Self-help Book |
| Publishers | Penguin Random House LLC. |
| Country | United States |
| Subject | Psychology |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1607470 |
About Made To Stick: Why Some Ideas Survive And . . .
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.