Loyalty Effect
| Use attributes for filter ! | |
| Originally published | 1996 |
|---|---|
| Authors | Fred Reichheld |
| Publishers | Harvard Business Review |
| Page count | 352 |
| Subject | Human resource management |
| OCLC | 837730464 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2901391 |
About Loyalty Effect
The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole.