Koen H. Pauwels (Koen Pauwels)
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| Interests | Marketing |
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| Retail | |
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| ID | 3589372 |
About Koen H. Pauwels (Koen Pauwels)
Koen Pauwels is Distinguished Professor of Marketing at Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative.
