Kids As Customers: A Handbook Of . . .
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| Google books | books.google.com |
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| Originally published | 1992 |
| Authors | James McNeal |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2074477 |
About Kids As Customers: A Handbook Of . . .
The indispensable marketing handbook for companies marketing to 4-12 year-olds -- a market McNeal describes as having the greatest sales potential of any age or demographic group. He explains how children get their money, where they shop, what they buy, & what persuades them to select products. . . .
