The Kids Market: Myths And Realities
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| Google books | books.google.com |
|---|---|
| Originally published | 1999 |
| Authors | James McNeal |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1994608 |
About The Kids Market: Myths And Realities
Marketing to kids is big business and James U. McNeal tells you how to avoid the pitfalls. Without a doubt this is the best book available on marketing to kids. Called the "godfather of kids marketing," . . .