Integrated Advertising, Promotion, . . .
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| Google books | books.google.com |
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| Originally published | August 14, 2001 |
| Authors | Donald Baack |
| Clow Kenneth E. | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2081167 |
About Integrated Advertising, Promotion, . . .
For undergraduate Advertising and Integrated Marketing Communication courses. The integrated approach of this text blends advertising, promotions and marketing communications together, providing . . .
