Hooked: How To Build Habit-Forming Products
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| Google books | books.google.com |
|---|---|
| Originally published | December 26, 2013 |
| Authors | Nir Eyal |
| Ryan Hoover | |
| Edition/Format | Print book: EnglishView all editions and formats |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2061872 |
About Hooked: How To Build Habit-Forming Products
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? . . .