Frank Bass
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Age | 97 |
| Date of birth | December 27,1926 |
| Zodiac sign | Capricorn |
| Born | Cuero |
| Texas | |
| United States | |
| Education | University of Illinois at Urbana-Champaign |
| Notable student | Donald Lehmann |
| Books | Application of Regression Models in Marketing: Testing vs. Forecasting |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3522422 |
Frank Bass Life story
Frank M. Bass was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.
Frank Bass Photos
