Essentials Of Contemporary Advertising
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| Google books | books.google.com |
|---|---|
| Originally published | 2006 |
| Authors | William F Arens |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2275649 |
About Essentials Of Contemporary Advertising
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. . . .