Culture And Consumer Behavior
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| Google books | books.google.com |
|---|---|
| Originally published | March 2014 |
| Authors | Chi-Yue Chiu |
| Siqing Peng | |
| Luluo Peng | |
| Dongmei Li | |
| Letty Y. -Y. Kwan | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2071302 |
About Culture And Consumer Behavior
Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. . . .