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Crossing The Chasm

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Originally published 1991
Authors Geoffrey Moore
Page count227
Publishers HarperCollins
GenresNon-fiction
OCLC50470628
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Date of Reg.
Date of Upd.
ID1036937
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About Crossing The Chasm


Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period.

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