Chaotic Markets
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| Google books | books.google.com |
|---|---|
| Originally published | 2007 |
| Authors | A. Samli |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1977729 |
About Chaotic Markets
Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage. . . .