Coping With Retail Giants: Gaining An Edge Over Discounters
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| Google books | books.google.com |
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| Originally published | April 23, 2015 |
| Authors | A. Samli |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2024235 |
About Coping With Retail Giants: Gaining An Edge Over Discounters
In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. . . .