Brand Society: How Brands Transform Management And Lifestyle
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2006 |
| Authors | Martin Kornberger |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2026286 |
About Brand Society: How Brands Transform Management And Lifestyle
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. . . .