Branding Television
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2012 |
| Authors | Catherine Johnson |
| Genres | Film Criticism |
| Reference Work | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2123570 |
About Branding Television
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. . . .