Brand Hollywood
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| Google books | books.google.com |
|---|---|
| Originally published | October 31, 2007 |
| Authors | Paul Grainge |
| Genres | Film Criticism |
| Reference Work | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3034716 |
About Brand Hollywood
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. . . .
