Aradhna Krishna photograph

Aradhna Krishna

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Gender Female
Official site aradhnakrishna.com
AffiliationsUniversity Of Michigan
Known forSensory branding
BooksCustomer Sense: How the 5 Senses Influence Buying Behavior
InterestsPerception
Sensation
Judgement
Health
Obesity
Date of Reg.
Date of Upd.
ID3427091
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Aradhna Krishna Life story


Aradhna Krishna is an American academic focused on marketing. She is considered one of the 50 most productive marketing professors in the world. Harvard Business Review recently acknowledged her as "the foremost expert in the field" of sensory marketing.

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