Alexander Chernev
| Use attributes for filter ! | |
| Doctoral advisor | James Bettman |
|---|---|
| Date of Reg. | |
| Date of Upd. | |
| ID | 920445 |
Strategic Marketing Management, 8th Edition
Mastering the Case Analysis: The MBA Guide to Management, Marketing, and Strategic Consulting Case Interviews
Strategic Brand Management, 2nd Edition
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
The Dieter's Paradox: Why Dieting Makes Us Fat
Strategic Brand Management
Product Assortment and Consumer Choice: An Interdisciplinary Review
Strategic Marketing Management: Theory and Practice
Mastering the Case Interview, 9th Edition: The MBA Guide to Consulting, Marketing, and Management Case Analysis
The Marketing Plan Handbook, 3rd Edition
Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Analysis
Essential Marketing Frameworks and Concepts
The Marketing Plan Handbook, 4th Edition
Strategic Marketing Analysis: The Framework
Interview Case Book
Mastering the Job Interview: Your Guide to Successful Business Interviews
Mastering the Job Interview: The MBA Guide to the Successful Business Interview
Foundations of Marketing
Principles of Marketing
Mastering the Job Interview, 9th Edition
Marketing as a Business Discipline
Understanding Customers
Mastering the Case Analysis: The MBA Guide to Management, Marketing, and Strategic Consulting Case Interviews
Strategic Brand Management, 2nd Edition
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
The Dieter's Paradox: Why Dieting Makes Us Fat
Strategic Brand Management
Product Assortment and Consumer Choice: An Interdisciplinary Review
Strategic Marketing Management: Theory and Practice
Mastering the Case Interview, 9th Edition: The MBA Guide to Consulting, Marketing, and Management Case Analysis
The Marketing Plan Handbook, 3rd Edition
Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Analysis
Essential Marketing Frameworks and Concepts
The Marketing Plan Handbook, 4th Edition
Strategic Marketing Analysis: The Framework
Interview Case Book
Mastering the Job Interview: Your Guide to Successful Business Interviews
Mastering the Job Interview: The MBA Guide to the Successful Business Interview
Foundations of Marketing
Principles of Marketing
Mastering the Job Interview, 9th Edition
Marketing as a Business Discipline
Understanding Customers
