Alan Sugar photograph

Alan Sugar

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Gender Male
Age 77
Date of birth March 24,1947
Zodiac sign Aries
Born Hackney
London
United Kingdom
Height 173 (cm)
Spouse Ann Simons
Children Simon Sugar
Louise Jane Sugar
Daniel Michael Sugar
Job Entrepreneur
Politician
Businessperson
Adviser
Author
Film Producer
Media Personality
TV Personality
BooksUnscripted: My Ten Years in Telly
Unscripted Extras
The Way I See It: Rants, Revelations, and Rules for Life
The Tiny Fork Diet
What You See Is What You Get
Apprentice Revisited Signed Copy
The Apprentice: How to Get Hired Not Fired
Movies/Shows Young Apprentice
Comic Relief Does The Apprentice
Sport Relief Does The Apprentice
The Apprentice
Siblings Derek Sugar
Shirley Sugar
Daphne Sugar
Full nameAlan Michael Sugar
Parents Nathan Sugar
Fay Sugar
Date of Reg.
Date of Upd.
ID403711
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Alan Sugar Life story


Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad.

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Lord Sugar crowns winner of The Apprentice

Feb 16,2020 8:37 am

By Rachel RussellBBC News

Boxing Gym owner Marnie Swindells has become Lord Alan Sugar 's business partner after winning this year's series of The Apprentice .

The 28-year-old court advocate and gold medal-winning boxer beat fellow finalist Rochelle Anthony. It is The Second year in a row the Bbc One show has had an all-female final.

Ms Swindells won Lord Sugar's £250,000 investment along with the partnership.

The Business mogul said he chose her as he wanted to " try a new horizon".

When coming to a decision towards The End of The Final episode of the 17th series of the Reality Show , he told Ms Swindells it had been a difficult decision to invest in her community-focused Boxing Gym .

He Said it was " something which is completely alien to me to be honest and you've never run a business before".

But following her win, Ms Swindells said she was " so happy" she would be going into business with Lord Sugar on her gym, called BRONX.

She Said : " What an incredible opportunity and moment for a girl Like Me to get to a place like this and have become Lord Sugar's business partner.

" It feels strange to even say that, but I'm not going to stop saying it because I Am so happy. "

Ms Swindells went head-to-head with 35-year-old Bedfordshire hair salon owner Rochelle Anthony as they attempted to convince Lord Sugar and industry experts that they were worth the investment.

The pair were supported by candidates who had been fired earlier in the series who returned to help them bring their Business Plans to life.

The series had started with 18 hopeful candidates, with The First task seeing them fly to Antigua where they were tasked with creating and selling excursions to tourists.

Over The Course of 12 weeks, the candidates were whittled down to the Two Women .

Lord Sugar's aides, Baroness Karren Brady and Tim Campbell , shared their thoughts on the two finalists before The Winner was announced.

Of Ms Swindells, Baroness Brady said: " Marnie, she has never run a business before, and she's chosen a business that's very competitive - Can she stand out in this very competitive market? "

Meanwhile, Mr Campbell advocated for the Boxing Gym owner, as He Said : " That being said, for an ambassador for a boxing facility, there is no-one better I would think than Marnie and what she stands for. "

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Source of news: bbc.com

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