Alan Sugar photograph

Alan Sugar

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Gender Male
Age 77
Date of birth March 24,1947
Zodiac sign Aries
Born Hackney
London
United Kingdom
Height 173 (cm)
Spouse Ann Simons
Children Simon Sugar
Louise Jane Sugar
Daniel Michael Sugar
Job Entrepreneur
Politician
Businessperson
Adviser
Author
Film Producer
Media Personality
TV Personality
BooksUnscripted: My Ten Years in Telly
Unscripted Extras
The Way I See It: Rants, Revelations, and Rules for Life
The Tiny Fork Diet
What You See Is What You Get
Apprentice Revisited Signed Copy
The Apprentice: How to Get Hired Not Fired
Movies/Shows Young Apprentice
Comic Relief Does The Apprentice
Sport Relief Does The Apprentice
The Apprentice
Siblings Derek Sugar
Shirley Sugar
Daphne Sugar
Full nameAlan Michael Sugar
Parents Nathan Sugar
Fay Sugar
Date of Reg.
Date of Upd.
ID403711
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Alan Sugar Life story


Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad.

BBC: New rules for flagship presenters after Lineker row

BBC: New rules for flagship presenters after Lineker row
Sep 28,2023 6:11 am

... The flagship programmes include Match of the Day, which Lineker presents, plus The Apprentice with Alan Sugar...

Lord Sugar crowns winner of The Apprentice

Lord Sugar crowns winner of The Apprentice
Mar 24,2023 2:50 am

...By Rachel RussellBBC NewsBoxing gym owner Marnie Swindells has become Lord Alan Sugar s business partner after winning this year s series of The Apprentice...

Gary Lineker revolt sees BBC in bigger crisis than tweet row

Gary Lineker revolt sees BBC in bigger crisis than tweet row
Mar 11,2023 7:00 pm

... Names frequently raised include Alan Sugar, Chris Packham and Andrew Neil...

PwC hits back at Lord Sugar in 'lazy gits' row

PwC hits back at Lord Sugar in 'lazy gits' row
May 10,2022 4:00 pm

...PwC has hit back at comments by Lord Alan Sugar in which he branded its staff " lazy gits" after the accountancy giant said workers could take Friday afternoons off over summer...

The Apprentice contestant Shama Amin leaves show on health grounds

The Apprentice contestant Shama Amin leaves show on health grounds
Jan 18,2022 5:26 pm

... Ms Amin, who has rheumatoid arthritis, said the competition, in which the winner takes home a £250,000 investment from Lord Alan Sugar, was " physically demanding"...

The apprentice 2020 series moved by coronavirus

The apprentice 2020 series moved by coronavirus
Jun 24,2020 2:53 pm

... the show, which was Sir Alan Sugar pick-the-business-partners, the programme starts every year since 2005, and in the rule in October...

Couple fall victim to holiday Airbnb scam during Belfast visit

Couple fall victim to holiday Airbnb scam during Belfast visit
Feb 16,2020 8:37 am

... Last month, Lord Alan Sugar warned his twitter followers of Airbnb scams after an American family of six turned up at one of his properties in London...

Gary Lineker revolt sees BBC in bigger crisis than tweet row

Feb 16,2020 8:37 am

By David SillitoMedia and Arts Correspondent

When The Bbc 's director general, Tim Davie , took over in 2020, he declared his founding principle to be " impartiality".

Three years later, a row over that principle and how it applies across The Corporation has created a crisis that has quite clearly caught managers by surprise.

Familiar, fixed points in The Weekly TV schedule unexpectedly falling off air is proof of a crisis that has become something rather bigger than a row about some tweets.

is More Than a row about The opinions of a highly paid sports presenter - it is a test of The Bbc 's Fundamental Values and The current director general's core mission.

Also, The rapid escalation of The Crisis with familiar, fixed points in The TV weekly schedule unexpectedly falling off air has quite clearly caught managers by surprise.

This has become something rather bigger than a row about some tweets.

The Passions provoked by Lineker's political tweets and The decision to keep him off air until he and The Bbc resolve this issue has poured petrol on a fire that was already well alight, The Debate about The Bbc 's role in British politics and perceptions of bias both to The Left and The Right .

But first, let's look at The Immediate issue.

It's worth noting that complaints about Lineker's politically charged tweets are not new.

In 2016 and 2018 - The Bbc defended comments made by The Match of The Day presenter about child migrants and Brexit by saying he was a freelance presenter, it was a private Twitter account and The stringent rules for journalists did not apply equally to sports presenters.

The guidelines at The Time said The Risk to compromising The Bbc 's impartiality " is lower where an individual is expressing views publicly on an unrelated area, for example, a sports or science presenter expressing views on politics or The arts".

Since then rules have been tightened.

New guidelines on Social Media demanded an 'extra responsibility' for presenters with a " high profile".

Some described it as The " Lineker clause".

The question is whether that rule is being fairly applied. Twitter is awash with examples of what Some People think are presenters who have gone too far over recent years. Names frequently raised include Alan Sugar , Chris Packham and Andrew Neil .

In response, Mr Davie said he is in " listening mode" and suggested there might be an Escape Route by re-examining those guidelines.

There is good reason for him to want to bring this to a conclusion.

Impartiality is hugely important But so too is providing a service that people pay for through their licence fee.

Match of The Day went ahead on Bbc One Saturday Night - But was reduced to a 20 minute edition that did not have a presenter, pundits or any commentary - while other football coverage was dropped.

Every cancelled programme is source of further complaint from licence payers who may not care what Lineker says on Twitter But care deeply about their favourite programmes Staying On air.

There is also The wider context of a government that has in recent years been critical of The Bbc and its perceived liberal bias.

Greg Dyke , a former director general, who left The Bbc over a clash with The Labour Government in 2004, says The decision to pull Gary Lineker from Match of The Day looks like a corporation bowing to political pressure from a Tory government.

All of which leads to another issue that asks questions of The Bbc 's impartiality, looking in to his appointment and what he did or did not disclose about his part in The Arrangement a £800,000 loan guarantee to The former Prime Minister , Boris Johnson . He has denied any involvement in arranging The loan.

Lineker has become a Lightning Rod for a much bigger debate and The Bbc would like to resolve The issue as quickly as possible to stop a very public row turning in to a monumental crisis.

However, with The Corporation saying it wants Lineker, with his 8. 7 million twitter followers, to stop The political tweets while he shows no sign of agreeing to be silenced, it's hard to see how quite how this will resolve itself.

For The Bbc this is about impartiality But to many others it is about free speech.

Indeed, there is a statue outside The Bbc 's headquarters in London of The author of 1984, George Orwell , a former BBC talks producer. Inscribed on The Wall behind The Orwell statue are these words: " If liberty means anything at all it means The Right to tell people what they do not want to hear. "

Eighty years after Orwell left The Bbc , The Corporation finds itself in a deepening crisis. That thought from Orwell and The Questions it raises for The Bbc are at The very heart of The Lineker debate.

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Source of news: bbc.com

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