Z. E. R. O. : Zero Paid Media As The New Marketing Model
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Google books | books.google.com |
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Originally published | 2013 |
Authors | Joseph Jaffe |
Maarten Albarda | |
Date of Reg. | |
Date of Upd. | |
ID | 2430981 |
About Z. E. R. O. : Zero Paid Media As The New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. . . .