Yield Management: Strategies For . . .
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| Google books | books.google.com |
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| Originally published | 1997 |
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| Date of Upd. | |
| ID | 2097502 |
About Yield Management: Strategies For . . .
This student text begins by addressing the underpinning theory of yield management. It explains why the concept has been developed to manage capacity in the hospitality and tourism industries, and it details the underlying economic history behind yield management. . . .