William C. Durant photograph

William C. Durant

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Gender Male
Death76 years ago
Date of birth December 8,1861
Zodiac sign Sagittarius
Born Boston
Massachusetts
United States
Date of died March 18,1947
DiedNew York
New York
United States
Place of burialThe Woodlawn Cemetery and Conservancy, New York City, New York, United States
Spouse(s)Clara Miller Pitt (div. ); Catherine Lederer (1886-1947)
FoundedGeneral Motors
Chevrolet
GMC
Children Margery Durant
Cliff Durant
Job Businessperson
Entrepreneur
Grandchildren William D. Campbell
Parents William Clark Durant
Rebecca Folger Crapo
Known for General Motors
Chevrolet
Date of Reg.
Date of Upd.
ID461403
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William C. Durant Life story


William Crapo Durant was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.

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