Weird Ideas That Work
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| Google books | books.google.com |
|---|---|
| Originally published | 2002 |
| Authors | Robert I. Sutton |
| Genres | Self-help Book |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2342701 |
About Weird Ideas That Work
Creativity, new ideas, innovation -- in any age they are keys to success, but in today's whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. . . .