Vithala R. Rao
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| Academic advisor | Paul E. Green |
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| ID | 1141352 |
About Vithala R. Rao
Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University. He is known for his work on marketing research, conjoint analysis and multidimensional scaling.
