Virgil Abloh
Use attributes for filter ! | |
Gender | Male |
---|---|
Death | 2 years ago |
Web site | twitter.com |
Date of birth | September 30,1980 |
Zodiac sign | Libra |
Born | Rockford |
Illinois | |
United States | |
Spouse | Shannon Abloh |
Children | Grey Abloh |
Lowe Abloh | |
Books | Insert Complicated Title Here |
Job | Disc jockey |
Architect | |
Entrepreneur | |
Fashion Designer | |
Art Director | |
Record producer | |
Education | Illinois Institute of Technology |
University of Wisconsin-Madison | |
Boylan Catholic High School | |
Died | Chicago |
Illinois | |
United States | |
Parents | Nee Abloh |
Eunice Abloh | |
Date of died | November 28,2021 |
Date of burial | December 6, 2021 |
Founded | Off-White |
Siblings | Edwina Abloh |
Date of Reg. | |
Date of Upd. | |
ID | 510141 |
Virgil Abloh Life story
Virgil Abloh was an American fashion designer and entrepreneur. One of the most influential and respected fashion designers of his generation, he began his own line of luxury streetwear clothing, Pyrex ...
BBC Sound of 2024: Tyla, Last Dinner Party and Kenya Grace tipped for success
... The 22-year-old had a breakout moment in 2021, when his song Golden was chosen to soundtrack Virgil Abloh s final show for Louis Vuitton...
Why fashion brands are putting celebrities in charge
... " Designer and DJ Virgil Abloh represented a monumental shift...
Louis Vuitton picks Pharrell Williams to lead men's designs
... The Louis Vuitton role was previously held by high-profile designer Virgil Abloh, who died in 2021...
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... " T-shirt was funny Last week, West gave a lengthy interview to Fox News host Tucker Carlson, addressing everything from his religion and his relationship with late fashion designer Virgil Abloh to his anti-abortion stance and his political aspirations...
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... Kylie Jenner set a new wedding trendThe entrepreneur and reality star wore a ruffled ivory ball gown from Off-White s fall/winter 2022 couture collection, the last from the late designer Virgil Abloh...
Asakaa: How drill music found a new home in Ghana
... One of its supporters was the late Chicago-born Ghanaian fashion designer, Virgil Abloh, according to musician Kwaku DMC...
Paris Fashion Week: Louis Vuitton shows Virgil Abloh's last collection
... On Thursday, Louis Vuitton dedicated its tear-stained catwalk show to the late Virgil Abloh s last collection...
Virgil Abloh: How he 'helped black people dream in fashion'
... " From musicians to models to sports stars, many people have paid tribute to designer Virgil Abloh this week...
Why fashion brands are putting celebrities in charge
By Michelle FleuryNorth America Business correspondent, New York
Fans of Dj Khaled recently stopped traffic on The Streets of Miami.
The Crowd weren't there for a new album drop.
They had come to check out the recording artist's new concept store, a massive space full of " athleisure wear" and sneakers that is the result of his work with The German streetwear company Snipes.
" Today was so special FANLUV Thank You ! " The Artist in a series of Instagram posts featuring videos of him chatting to shoppers and promoting The Anthem Let's Go Shopping.
The Grammy award-winning music mogul isn't just the brand's hype man.
Shortly after he began working with the brand, he was recruited as Snipes' chief creative officer, becoming the latest A-list name to spin his celebrity profile into a C-suite title, or high-ranking executive role.
It's a title he doesn't take lightly.
" They had me as The Face of their stores, it was just a beautiful opportunity and we ended up loving each other. Now I have a job at Snipes, " he told The Bbc ahead of The Store 's opening.
But what can a celebrity like Dj Khaled really contribute to The Role of creative officer?
The producer points out that he is More Than just a celebrity.
" We're visionaries too. "
According to Sven Voth, chief executive and founder of Snipes, Dj Khaled 's appointment did raise eyebrows outside of The Company when it was first announced in 2019.
" Everybody in the United States thought this German guy's a little crazy because this is a little bit too much for what it is, " he says.
At The Time , Snipes had only 65 shops in the US.
Mr Voth credits the rapper's dedication for helping grow The Company 's footprint to over 300 stores today.
" I think that was The Best Starting Point we could have, " he says.
Return of The Celebrity creative directorDj Khaled 's role is part of a re-emerging trend of famous faces taking on top corporate positions.
Luxury Fashion House Louis Vuitton tapped, while Lanvin turned to rapper Future.
Traditionally, the creative director was the person who defined the creative vision of A Brand from sketching The Collection , to overseeing ad campaigns and the design of the boutique.
With a celebrity creative director, The Rules are more fluid, reflecting a change in how brands harness The Power of celebrity.
The companies are looking for a deeper " personification of their brand" by employing celebrities, says Matt Nastos, CEO of Maison MRKT, a Digital Marketing agency.
" Brand ambassador relationships are more fleeting, while having celebrities as part of your organisation has an implied authenticity and longevity. "
Celeb mismatchThe pairings don't always Work Out .
Nearly 15 years ago, Mounir Mouffarige, The Boss of Emmanuel Ungaro, hired Lindsay Lohan as creative director to Jump Start the languishing fashion label.
It was a disaster, the 2009 show plagued by wardrobe malfunctions and faulted for unoriginal designs distinguished only by an overabundance of hearts.
Famed New York Times fashion writer Suzy Menkes wrote at The Time : " The Emanuel Ungaro show on Sunday may go down in history as The Final gasp of celebrity madness. "
The Lohan debacle " put everyone off the idea for a long time" says Godfrey Deeney, international editor-in-chief of The Fashion Network.
But that changed when the Hip Hop community got involved.
" They had very different ideas of style and how they want things to look, " Mr Deeney says. " And to The Surprise of a lot of the French and European luxury managers, it really connected with a new audience, a New Generation . "
Designer and DJ Virgil Abloh represented a monumental shift. His work with Kanye West impressed The Fashion industry and his proximity to the rapper helped him to climb the ranks to become creative director for Louis Vuitton menswear, infiltrating the rarefied world of High Fashion .
Part of this trend can be attributed to The Rise of Social Media , Hip Hop 's outlet of choice.
From Snapchat to Facebook, Instagram to Tik Tok, rap artists thrive at using these platforms to grow their fanbase. Whether it's Dj Khaled 's Snapchat stardom or Lil Nas X pumping out memes on X, The Platform formerly known as Twitter.
And fashion brands want a piece of that.
" When you look at the Social Media accounts that each one of these creative directors has built up, that is an enormous megaphone for these brands, " says Matt Nastos.
Unlike traditional marketing, Social Media and the user information it collects allows these brands to target specific outcomes, like going after a customer that is five or 10 Years younger.
" They can then go through The Process of matching to understand… how much overlap is there between their respective audiences, " he says, using Pharrell's Louis Vuitton appointment as an example. " There might be audience subsets within Louis Vuitton they're looking to augment. "
To some, the lack of qualifications on paper may feel unfair. But Social Media has changed The Way The World sees brands.
And as long as it makes The Company money, The Celebrity creative director is here to stay.
As Dj Khaled has been telling us for years with his hit song… All I Do Is Win.
Source of news: bbc.com