Value Driven Product Planning And Systems Engineering
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| Google books | books.google.com |
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| Originally published | August 28, 2007 |
| Authors | H. E. Cook |
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| ID | 2367626 |
About Value Driven Product Planning And Systems Engineering
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. . . .