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Valarie Zeithaml

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Gender Female
AffiliationsUniversity Of North Carolina At Chapel Hill
Education University of Maryland
InterestsMarketing
Services Marketing
Service Management
Books Services Marketing
Delivering Quality Service
NationalityAmerican
H index 87
Notabl workDriving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Date of Reg.
Date of Upd.
ID1382411
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Valarie Zeithaml Life story


Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality.

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