Valarie Zeithaml
| Use attributes for filter ! | |
| Gender | Female |
|---|---|
| Affiliations | University Of North Carolina At Chapel Hill |
| Education | University of Maryland |
| Interests | Marketing |
| Services Marketing | |
| Service Management | |
| Books | Services Marketing |
| Delivering Quality Service | |
| Nationality | American |
| H index | 87 |
| Notabl work | Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1382411 |
Valarie Zeithaml Life story
Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality.