Utility Theories: Measurements And Applications
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| Google books | books.google.com |
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| Originally published | October 31, 1992 |
| Editors | Ward Edwards |
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| ID | 2560152 |
About Utility Theories: Measurements And Applications
Traditional utility theory, growing out of the ideas of von Neumann & Morgenstern and Savage, asserts that wise decision makers should maximize some form of expected utility. Decision analysis as a technology implements this prescription. But even after careful thought, people do not necessarily behave that way. . . .