Thorsten Hennig-Thurau
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| H index | 55 |
| Affiliations | University Of Münster |
| Citations | 31,060 |
| 35,140 | |
| Books | Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music |
| Books | |
| Entertainment Science: Data Analytics and Practical Theory for Movies, Games, , and Music | |
| Interests | Marketing |
| Social Media | |
| Digitalization | |
| Entertainment Industries | |
| Metaverse | |
| Academic institution | University of Münster |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3618548 |
Thorsten Hennig-Thurau Life story
Dr. Thorsten Hennig-Thurau is Professor of Marketing and Media Research and holds the Chair for Marketing & Media Research at the University of Münster’s prestigious Marketing Center. ...
Thorsten Hennig-Thurau Photos
