Thorntons

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up-market chocolate retailer Hotel Chocolat closed all of its UK stores three weeks ago. The company was forced to "turn on a sixpence" reorganisation of the camp, it is safe for the employees. But it was worth it.

"As it turns out, we have sold more eggs than Last Year ," says the CEO Angus Thirlwell .

the Online sale of Easter surging, such as the UK consumers turn eggs, to The Internet , while the coronavirus lockdown.

Thorntons also said it had seen "a significant increase in online orders," which began since the lockdown.

"the demand is added to four times higher than the Average , we receive around a million visitors on our Website This Week ," she said.

Easter is Big Business in the UK. In the year 2019, the consumer £1 Spent . To celebrate 1 billion on the purchase of items for The Festival , according to the Market Research Institute Mintel, with £206m, that Spent , the Easter eggs alone.

But with the coronavirus lockdown, families and friends meet to celebrate, and Easter Egg Hunt activities are cancelled, are the usual ways of buying and common use of the traditional treats limited.

Thorntons opens its website for only two hours every day for the adoption of new orders of the customers

before the rise in online traffic, Thorntons has chosen its site on 09:00 am close every day for only an hour or two for orders of the customer, in front of the back.

the Hotel Chocolat goes the other way. Instead of his employees wasting time apply with the search for products in The Warehouse , the orders, the chocolate maker reduced The Range of products that people buy online.

Instead, the dealer has created, the issues of bundles and pre-pack the come the objects in the boxes, as soon as out of production.

"We have 30 new products from the ground up," said Mr Thirlwell, adding that the customer had very demanding about their packages during the lockdown, as you would normally.

discounting in supermarkets

In contrast, passages were equipped with Easter eggs far discounted in supermarkets across the UK in The Last Two Weeks , which is unusual for the run-up to the Easter holiday weekend.

In Tesco, almost all brands of Easter eggs to sell, on a two-for-one deals, while Sainsbury's raised his three-point limit per customer on Easter eggs for several days.

supermarkets have been asked already heavily discounting Easter eggs in the shops

The Bbc , Tesco and Sainsbury's on your Easter-eggs-in sales, but the supermarkets declined to comment.

chocolate manufacturer Kinnerton Confectionery many of the brands-Easter-eggs sold in these supermarkets, and he, too, has seen demand move online.

"With the travel restrictions, the about Easter, the consumer, to Easter eggs online for Home Delivery to your loved ones," Julia Catton, marketing and innovation director at Zertus UK, the parent company for Kinnerton Confectionery, and some other chocolate brands, told The Bbc .

"Some of our major customers, have to help the number of your online customers, but this has been further complicated by the fact. "

Kinnerton a new online shop to customers to enable his Nomo vegan "and" free-from" chocolate-rich, direct orders, if not managed, the products from the super markets.

But, according to US Market Research firm IRI, total Easter confectionery sales for the week ending 28. March were 17 per cent year-on-year.

Ms Catton added: "in The Next few days there will sales be important for the Easter egg to see if demand improves. "

Other analysts also feel that there is a significant influence on Easter, and that not everyone buys Easter eggs.

Independent retail expert Kate Hardcastle, says the consumer does not have to decide between the must-haves and nice-to-haves: "It's easy to front-of-mind focus for everyone, and it is also an extra price for a lot of families, they simply can not afford. "

Mintel is a weekly survey of the persecution of the effects of coronavirus on the consumer spending in the UK. It says that in The Last week, almost a quarter of UK consumers do more shopping online.

But in The Last Seven Days , that 46% of consumers have cut back on non-essential expenditure.

Despite this, the Hotel Chocolat is says Angus Thirlwell , that is his business, see the consumer behavior, it is never before in its 27-year history.

"There are a lot of people with online grocery shopping for the First Time . The people ask you for help in the case of orders via the Online Chat and the Customer Service call," He Said .

the Hotel Chocolat is also to see client news, showing that a shift in the consumer habits, says Mr Thirlwell: "We see messages like, 'Here is something to keep your strength up' or 'Thinking of you', the key workers, and families say, 'Here's some chocolate, so we can FaceTime chocolate to eat together'.

"chocolate plays a major role in keeping up the morale. "

retailing, coronavirus pandemic, supermarkets, companies

Source of news: bbc.com