The Why Of Consumption: Contemporary Perspectives On Consumer Motives, Goals And Desires
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| Google books | books.google.com |
|---|---|
| Originally published | 2000 |
| Editors | Cynthia Huffman |
| S. Ratneshwar | |
| David Glen Mick | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2617530 |
About The Why Of Consumption: Contemporary Perspectives On Consumer Motives, Goals And Desires
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?' of consumption. . . .
