The Vegetarian photograph

The Vegetarian

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Originally published 2007
Authors Han Kang
Pages US
Translator Deborah Smith
GenresNovel
Psychological Fiction
Domestic Fiction
Date of Reg.
Date of Upd.
ID2463683
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About The Vegetarian


The Vegetarian is a South Korean three-part novel written by Han Kang and first published in 2007. Based on Kang's 1997 short story "The Fruit of My Woman", The Vegetarian is set in modern-day Seoul . . .

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Burger King's 'plant' Whopper advertising prohibited

Feb 16,2020 3:16 am

Burger King has been banned from display to display what is on his rebel-Whopper, which is cooked next to meat and contains the egg, is vegan-friendly.

The Advertising Standards Authority (ASA) said The Chain , the claim that the burger is "100% Whopper no beef" could be understood, it means to contain animal products.

Burger King said it was "clear and transparent" in their marketing.

The Vegan society said it was a "missed opportunity".

"We communicated from the beginning that the rebels-Whopper is directed to a flexitarian audience," The Fast -Food Chain said in a statement.

But the ASA found that Burger King gave the Social Media posts about the rebels Whopper the impression that it could be eaten by vegans and vegetarians.

The contributions contain a logo saying "vegetarian butcher".

"The Green color range and the timing of the ad-and product-release time, with 'Veganuary' a rest to the impression that The Product is suitable for vegans and vegetarians," the ASA said.

Some of the ads included the small print to say "cooked meat products".

But the ASA said: "We considered it was not overwriting sufficiently prominent, the overall impression is that the burger was suitable for vegetarians and vegans. "

If the burger has been launched, The Fast -Food Chain said it was aimed at those who want to reduce their meat consumption.

a spokesman for the Vegan Society called But the Start of a "missed opportunity".

Burger King said the ASA that it was "clearly communicated" via Social Media and journalists, that the burgers are not suitable for vegetarians or vegans.

He also said that he is not the "vegetarian butcher shop" logo in TV commercials, because it is considered "potentially misleading".

"Burger King declares that The Product supplied consisted of a 100% plant-based patty from The Vegetarian butcher and had said no beef," the ASA.

"she added that a customer who did not want to have mayonnaise to exclude that from your order. "



veganism, burger king, vegetarianism, fast food, advertising standards authority

Source of news: bbc.com

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